A Comprehensive Guide to the Landing Page
It is time to branch out to your audience and engage with your right audience by delivering the right message. But how? The answer is simple, by creating a landing page, but the tough part is to have a perfect landing page that can level up your lead generation and increase your sales funnel. Here is a comprehensive guide for an ideal landing page that will help you target the right audience, increase your leads, and reduce your time and spending.
What is a landing page?
In the universe of multiple web pages, the landing page is considered a lone wolf who can stand out from everyone, and we are talking about attracting the audience and helping them land on a particular page based on a specific interest.
A landing page is completely different from a regular web page and it strictly follows a mission that is to convert leads into sales. The landing page usually contains a form where visitors can sign up and share their contact information; in exchange, they receive value driven about a product/service or an irresistible offer that leads them towards sales conversion. A landing page can be used for running ads for a specific product or announcing a promotion for your brand. But to lead and target a specific audience, one should have a strategized plan and how one can create them.
The perfect purpose of a landing page
Be persuasive, yes you read it right! Your landing page should have the elements of persuasion because every individual who witnesses or comes across your product/service should be transformed into a customer or a subscriber.
Landing pages are designed, formulated, and targeted toward a specific audience and compel them to generate a specific decision. The decision includes free download e-books, free article subscription or registering for exclusive offers etc.
In short, landing pages are aimed toward a mission to convert every web traffic audience into a lead and then further drive them towards potential sales-oriented conversion.
When should you use a landing page?
The whole aim of the landing page is to attract your potential leads or incorporate your marketing campaigns and create a conversion and take those leads towards the next stage where they will enter the conversion stage. A landing page can be used for three major reasons, and these include creating a nurturing relationship, motivating potential targets to purchase and generating leads.
What should be included in your landing page?
Simplicity is the answer when it comes to the landing page. We repeat, do not portray your landing page with flashy images and complicated content. This might lead to bigger confusion and deviate the attention of your prospective clients/customers. Instead, when it comes to creating content for your landing page, follow the mantra of ‘less is more. But before you start building your landing page, here is a mini checklist of three major essential elements that you need to keep in mind.
1. Unique Selling Proposition (USP)
The USP of your brand should always be kept in priority and it needs to be equally evident across the whole landing page. Make sure you highlight it debut in the headline and supporting headline because the headline tells the potential customers about the scope of your brand and how it plans to serve them. It provides them with curiosity and an extra nudge that will make them glued to your page.
2. Minimal Visuals
From copies to multimedia images, if you strictly follow the rule of simplicity, you can easily compel the visitor to take an action on your landing page. Avoid disarranging or displaying multiple varieties of options, instead, you can focus on clean design and minimalism.
3. Supporting Evidence
To generate a trust factor among your audience, testimonial videos and reviews generate reassurance and create authenticity among the new audience. It also helps to generate curiosity in the mind of your potential customers.
Landing pages are aimed toward generating increased conversions, so one must make sure it is well designed and implemented. Also, a well-optimized landing page can help you understand the analytics of consumer behaviour and the market you aim for.