by Binoy Parakat

HOW TO STRENGTHEN SMALL BUSINESS IDENTITY

Its not just that only big brands need to create a brand identity. Small businesses too can work out strategies to portray themselves in the market. Considered as one of the most important tool to sustain in the market, you must be able to connect with your target audiences, by way of clever marketing techniques.


This blog is all about helping small businesses to start their branding strategies from scratch and create a niche for themselves in the market.

RESEARCH:

Creating a successful brand identity is not possible if you are unable to understand what exactly your customers want. Research thoroughly about your primary and secondary users. Once you have mastered the art of knowing your users better, you can move on to understanding your competitors and their strategies.

CREATE YOUR OWN FORTE:

It is imperative that you create your own place during branding strategy. Your strong points matter most as they can turn out to be invaluable assets for you, in the long run. Some common assets include Logo, Fonts, Images, Color Palettes etc.

HAVE A CLEAR BRAND STORY:

For your brand to succeed in the market, it is highly advisable to have a clear brand story which speaks about the advantages of your brand, the actual story behind creating your brand, the future of your business, whether your business helps to resolve the pain points of your brand etc.

REFINE YOUR STRATEGY

Over a period of time, there is a possibility that your brand strategy might change. Refining your goal should be based on the feedback you get from users. Apart from creating your own forte, it is highly advisable to think about the 3 Cs of branding. They are:


Clarity – which you need in order to get users understand what you are trying to convey through your product.
Consistency – Maintain the same level of consistency throughout the entire branding process.
Commitment – branding strategies require oodles of patience. Make sure you have plenty of that and are committed to your goal of reaching out to the potential customers.

 

Small business branding is essential to this world. but it is important to invest time and patience to ensure that your brand is not just another face in the market. You should be able to create a niche in the global market. Unlike large brands, which could generate the required funds to float their businesses, smaller brands have to rely on their branding strategies to make it big.