by Binoy Parakat

make the most out of your ad budget

In this day and age where anyone and everyone is on some form of social media, it becomes important as advertisers to take your ads to these platforms. This has now become a fact of life that organic reach for the online market has become hard to reach because of the convoluted algorithms of these social media platforms. This is why investing in social media advertising is a must to make your content viral at the fastest rate possible.

Prior to investing your money in the advertising on social media sites, you need to know what options are available to you when it comes to advertising on these sites.

The first thing that you need to pay attention to while advertising on social media is the selection of where these ads would appear. That is the selection of a specific social media site for the ad to appear on. Each site has its own demographic and ads must be place on them only if the demographic meets the criteria for your target audience.

Some examples of this could be when targeting teens, TikTok would be your go-to site but when targeting moms, Facebook would be the ideal site to advertise on.

The next thing to keep in mind while investing in advertising in these social media sites is what kind of result can be expected when advertising on a specific site. Some examples for this could be:

Advertising on almost all social media sites is good for you if you wish increase awareness regarding your brand, as well as to increase traffic for your site, and finally to increase conversions; that is people using your site to buy your products.

And finally, the last thing to keep in mind while selecting where to advertise is to check whether the content to be curated and posted matches with the options available by that site for advertising. Some examples of what kind of post formats are available to advertise on are:

For Facebook, the types of ads that can be posted on the site are

  1. Photo ads
  2. Video ads
  3. Stories ads
  4. Carousel ads
  5. Slideshow ads
  6. Collection ads
  7. Messenger ads
  8. Playable ads
For Instagram,
  1. Photo ads
  2. Video ads
  3. Carousel ads
  4. Collection ads
  5. Explore ads
  6. Stories ads
  7. IGTV ads
Twitter advertisements,
  1. Twitter Promote
  2. Twitters Ad Campaigns

Snapchat advertisements, 

  1. Snap ads
  2. Story ads
  3. Collection ads
  4. Filter ads
  5. Lens ads
  6. Commercials

LinkedIn advertisements, 

  1. Sponsored Content
  2. Sponsored InMail
  3. Text ads
  4. Dynamic ads

Pinterest advertisements, 

  1. Pinterest ads Manager
  2. Promote Button
YouTube advertisements,  
  1. Skippable in-stream ads
  2. Non-skippable YouTube ads
  3. Video Discovery ads
  4. Bumper ads
  5. Outstream ads
  6. Masthead ads
TikTok advertisements,  
  1. Self-serve options: images and videos
  2. Brand Takeovers
  3. Branded AR Content
  4. Hashtag Challenges
  5. Custom Influencer Packages