By Anoop

Social Media Marketing on Instagram: Unraveling the Algorithm

Engagement was previously the go to move on Instagram if you wished for your posts to be shown on the top of feeds, but as time progressed and the platform grew to be an all-out social media platform so did the parameters for visibility change. Now the main parameters that affect your post’s visibility would be the likes, comments, and shares. That is the audience interaction that your post manages to pull. This makes the platform the right place to be if you wish to grow your brand. Having an active presence here will guarantee that you attract new customers for your product or service.


But again, the algorithm for the platform isn’t stagnant and keeps on undergoing more and more updates just like the platform itself. Now if you wish to maximize your views on the platform you would be needed to stay up to date with the latest updates that the platform has undergone and use these features in your post as the algorithm boosts such content that portray the latest features that the platform has rolled out.


Before diving more into depth with regards to the Instagram Algorithm, let us first understand what it is


An algorithm when prefaced for a social media platform, is a set of rules that determines what is shown to any user of that platform. These usually use machine learning as well as data on how relevant the post is to its prospective audience. This relevancy and a personalized feel are what keeps the users of that platform to stay on that platform, this then becomes a great boon for ad revenue as well as potential customer base for the platform.


While taking into consideration the platform of Instagram, there is no one algorithm for all the posts that are displayed. They have separate algorithms for all of their features with them being feed, explore, stories, and finally reels. Each of them also has their own data points that determine the relevancy of the post.

Growth in the Algorithm

Like any other social media platform that wishes to stay relevant, Instagram too have regular updates to their algorithm. This is to keep the users of the platform guessing. If the algorithm would have been a stagnant aspect of the platform, users would be able to exploit the algorithm and curate posts that would always be easily visible. This would not be an income generator for the platform. It is for this reason and many more that Instagram keeps on updating their algorithm.

This is how social media platforms stay relevant. When Instagram makes changes in their algorithm, the users on the platform will notice a distinct change in the behavior of corporations that use the platform to advertise their goods or services. This is so because they try to predict the new changes that may occur on the platform. Staying ahead of the trend is how these corporations stay relevant on the platform. So too can you do the same and take advantage of a readily available resource to promote your brand.