Brand Performance Evaluation

• Brand Identity
• Brand Positioning
• Brand Messaging
• Visual Identity
• Customer Experience
• Competitor Analysis
• Online Presence

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Brand Identity

Your brand identity is the essence of your business. It encompasses your mission, vision, and values, which together form the foundation of your brand. This section will help you assess whether your brand identity is clearly defined and effectively communicated to both your team and your audience.

Your brand’s mission statement is clear and aligns with your business goals.*

1 2 3 4 5

Your brand’s vision inspires your team and resonate with your audience.*

1 2 3 4 5

Your core values are consistently demonstrated in your brand's communications, actions, and customer interactions.*

1 2 3 4 5

Brand Identity Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Brand Positioning

Brand positioning defines how your brand is perceived compared to competitors. This section will assess your target audience, Unique Selling Proposition (USP), and market position to ensure your brand stands out and appeals to your audience.

You have defined your target audience personas clearly.*

1 2 3 4 5

Your Unique Selling Propositions (USPs) are distinct and compelling.*

1 2 3 4 5

Compared to competitors your brand is positioned effectively in the market.*

1 2 3 4 5

Brand Positioning Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Brand Messaging

Consistent and compelling messaging is key to building a strong brand. This section focuses on evaluating your core messages, taglines, and slogans across all channels. Effective brand messaging should be clear, memorable, and aligned with your brand identity.

Your key messages are consistently phrased across all channels.*

1 2 3 4 5

Your audience remembers your brand’s tagline or slogan.*

1 2 3 4 5

Your audience clearly and effectively understands your key messages.*

1 2 3 4 5

Brand Messaging Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Visual Identity

Visual elements are powerful tools for brand recognition. In this section, you will review your logo, brand colors, and typography to ensure they are modern, relevant, and consistently applied across all materials. A cohesive visual identity strengthens brand recall and reinforces your brand personality.

You have a modern, relevant, and impactful logo.*

1 2 3 4 5

Your brand colours are consistent across all materials.*

1 2 3 4 5

Your typography reflects your brand’s personality.*

1 2 3 4 5

Visual Identity Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Customer Experience

Your brand’s success is closely tied to the experience you provide to your customers. This section helps you evaluate your customer service, feedback mechanisms, and overall customer experience. Aligning these elements with your brand promise is essential for fostering loyalty and satisfaction.

You have a responsive and effective customer service.*

1 2 3 4 5

You regularly gather and analyse customer feedback.*

1 2 3 4 5

Your customer experience aligns with your brand promise.*

1 2 3 4 5

Customer Experience Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Competitor Analysis

Understanding your competitors is essential for strategic positioning. This section guides you through identifying your main competitors, analyzing their strengths and weaknesses, and assessing their market positioning. Insights gained here will help you refine your strategies and identify opportunities.

You know who your main competitors are.*

1 2 3 4 5

You understand their strengths and weaknesses.*

1 2 3 4 5

Your customers can differentiate your brand from your main competitors.*

1 2 3 4 5

Competitor Analysis Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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Online Presence

In today’s digital age, a strong online presence is indispensable. This section focuses on evaluating your website’s usability, your activity on social media platforms, and your performance in search engine rankings. Ensuring your online presence is robust and engaging is key to reaching and connecting with your audience

Users find your website friendly and easy to navigate.*

1 2 3 4 5

You utilize social media platforms to connect with your audience.*

1 2 3 4 5

Your brand appears in search engine results for relevant keywords.*

1 2 3 4 5

Online Presence Score

0

Very Poor

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

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