Argitektur Brand Strategy

We researched about the brand and understood what Argitektur is about and what it communicates. After research, we found that the brand is about buildings, and keeping that in mind we thought about creating the logo. We recognised that the brand was sophisticated and elegant, and so the logo was professional, and the typography and fonts also adhered to a professional style. We aimed to base the brand identity on professionalism and elegance.  

We researched the brand, and as per the creative brief, we created a logo that showcased the Argitektur rendering. After approval, we also went ahead and created the entire brand identity for Argitektur; this included the font, colours, icons, design elements, images, guidelines to be followed, etc. The brand book was appreciated by the client and approved in the very first instance itself.