CB 12 helps to neutralize bad odours for 12 hours and is a perfect solution to keep and feel your mouth fresh.


CB12 from Viatris prevents and treats bad breath by neutralising the malodorous sulphur gases that are formed in the mouth. The effect of CB12 is instant and provides odour-free breath for as long as 12 hours. The client wanted an 3D animated short video to work as ads/ banners of CB12 wishing Valentine's Day. The video was created for Switzerland market.

The idea was to create an engaging 3D animated video that beautifully yet simply portrayed the wish for Valentine's day. The video was implied to be instructive, logical and yet fun that would attract the target audience. The process of video making started with creating a magnificent storyboard. The video showcased two bottles of CB12 personified coming together to convey the Valentine's day wish.

The video was depicted in a short format for social media for which the 3D models were tailor made. The outcome of the video served the purpose and communicated the wish to the audience on Valentine's day. Our creative inputs made CB12 Valentines video become a great success and could reach out to a large audience helping to increase brand awareness and enhanced followers on social media platforms.

Other Casestudies