Viatris, the global pharmaceutical brand aimed to launch its product Dermoflan in the Indian market. Dermoflan is a medically prescribed Atopic Dermatitis sensitive skin emollient. The client wanted us to create key visuals that would be used for internal training sessions and modules.
To showcase the launch of Dermoflan in the Indian market, we executed a key visual for the campaign that showcases the impact and effectiveness of Dermoflan AD Sensitive Skin Emollient on the skin condition Atopic Dermatitis.
Viatris aimed to launch its product - Dermoflan in the Indian market. The client wanted us to create effective key visuals to showcase the impact and benefits of Dermoflan AD Sensitive Skin Emollient on the skin condition Atopic Dermatitis. These key visuals would be used for internal training sessions and modules to communicate the product's efficacy.
For Dermoflan, we have depicted two generations enjoying a relieved and joyful life, with the mother and child figures highlighting Dermoflan's efficacy for all ages. The feather, inspired by the brand logo, represents the product's gentle ease in treating Atopic Dermatitis for AD-free skin. The tagline "The Path to AD-free skin" emphasises how Dermoflan helps AD patients transition from suffering to relief.
We successfully created key visuals for Dermoflan to be used for internal training sessions and modules to communicate the product's efficacy. In our key visual for Dermoflan, the key highlight is the achievement of a desirable skin state with no itching; one that is smooth, soft, and totally clear of Atopic Dermatitis which was successfully communicated.