Divisional Identity
Viatris has many divisions. They wanted to create meaningful logos and motivational taglines for three different divisions of Viatris called Graftix, Ventri and Vitae.
The right logo and punchline creating memories
We created logo options for each of the divisions and made sure to incorporate the crucial element for each. For Graftix we used a kidney In ventri we focused on Gastro and in Vitae we focused on the Hepatitis portfolio.
Problem
Viatris has many divisions. They wanted to create meaningful logos and motivational taglines for three different divisions of Viatris called Graftix, Ventri and Vitae.
Idea
We decided to come up with the right logo and punchline that would help create a memorable impression among the target audience. The idea was to create a recognizable identity for each of the teams
Solution
We created logo options for each of the divisions and made sure to incorporate the crucial element for each. For Graftix, we used a kidney. In Ventri, we focused on Gastro and in Vitae, we focused on the Hepatitis portfolio.
