Hiprex is typically used to prevent or manage recurrent urinary tract infections that are attributable to specific bacteria.
Our campaign was designed to highlight the efficacy of Hiprex in treating recurrent urinary tract infections, specifically in women.
Hiprex is a safe and effective alternative to prophylactic antibiotics for recurrent urinary tract infections, is an antibacterial medication used to treat or prevent bladder infections in adults and children at least 6 years old The client approached us to create an ad campaign which was to be directed toward HCPs in the form of a one-page leave piece.
The objective behind the project was to create an extremely exciting ad campaign focusing on how the brand is a great and effective alternative to prophylactic antibiotics for recurrent urinary tract and how one can put a stop to the problem, and lead a healthy and happy life.
Due to recurring UTIs, many women fail to succeed. They are not able to fight the pain and Urinary Tract Infection becomes extremely difficult to handle. We created a visual that communicated boldly how the brand helps to fight recurring UTIs and creatively and engagingly showcased how Hiprex helps women to succeed in their lives and have a great and hopeful future.