Travelgum
Travelling is fun. However, motion sickness can ruin the whole experience. Carsickness, sea sickness, or air sickness can cause cold sweats, nausea, and vomiting. Travel gum is one product that can help you prevent it.
Travelling is fun with Travel Gum
We created key visuals for Travel Gum that would create awareness of the product among people to be used as a precautionary measure against motion sickness.
Problem
Travel gum is an OTC (over-the-counter) product for travel kinetosis. While chewing this gum, one can enjoy their travels and be devoid of motion sickness and nausea. Viatris approached us to create a campaign that has 4 key visuals, each of visual depicts the seasons of Italy.
Idea
We created visuals that spoke about the freedom to travel with the help of Travel-Gum and how one can enjoy a good trip. The visuals were fun, and engaging and brought about a positive response from travellers.
Solution
With the aid of the above key visuals, we were able to create awareness about Travel Gum and surely made travel easy for the majority of people.
