Viatris Dermatix Campaign
Dermatix Ultra is an advanced scar formula that is effective in the management of scars.
Live Scar Free, Stay Beautiful
Dermatix is as an effective solution to remove surgical scars, wound marks or scars caused by acne or burn. We created an appealing key visual that spoke of beautiful and glamorous skin with no scars.
Problem
Dermatix Ultra is an advanced scar formula that is effective in the management of scars. It has the innovative cyclopentasiloxane technology for improved effects in flattening and softening scars and contains vitamin C ester which gives the benefit of photoprotection and skin lightening.
Idea
To showcase how important Dermatix is to heal scars, SKEPPER worked on some great key visuals. This portrayed a cracked gold surface in the visual identity. The surface was to represent the skin and the crack was a metaphor for the scars on the skin. Dermatix can heal your scars and protect the beauty and value of your skin.
Solution
The visual identity included a powerful message and an attractive imagery that could convince the users of the effects of Dermatix to wipe away scars on the human body. AS a result of this creative campaign, many individuals out there started to rely on Dermatix for healing scars, and the sales of Dermatix increased by a good number.
