Roche Diabetes Care IMEA is a newly formed Cluster that caters to patients from India, the Middle East, and Africa. Grow IMEA is a concept where Roche Diabetes Care represents to the world that they are one team that grows despite cultural diversity.
The IMEA team approached us to create an impactful visual identity for the concept 'Grow IMEA' specific to India, the Middle East, and Africa for the IMEA cluster of Roche Diabetes Care.
The IMEA cluster is a relatively new part of Roche Diabetes in India, the Middle East, and Africa region. The team at IMEA is still in a growing phase and Roche Diabetes Care wanted to showcase the growth of its IMEA team as 'OneTeam' with the theme 'Grow IMEA'. Roche Diabetes Care wanted to create a presence in the market through the theme and showcase that as its team grows, Roche Diabetes grows and expands.
Our team created a key visual for the IMEA team. In the key visual, we depicted the expansion of the team together with Roche’s glucose monitoring device as the connecting element between the doctor, HCPs, and the patients. Further, to represent the integrated omnichannel app and how it is connecting the patients and the doctors in one place, we have showcased an interconnected network. Lastly, to showcase the transformation of the team members, we have shown the people of Grow IMEA team climbing a ladder of growth, which will help them move to the next level and transform.
Skepper created an impactful visual identity for the concept 'Grow IMEA' specific to India, the Middle East, and Africa for the IMEA cluster of Roche Diabetes Care. Skepper focused on creating an impactful logo and a visual creative which conveyed the message, 'We expand through ACCESS, capture with INNOVATION, and protect via TRANSFORMATION'. This successfully showcased how the team members of the Roche Diabetes IMEA cluster play the main role in the expansion of the brand through direct access to healthcare professionals.