Viatris Norvasc
Norvasc is a prescription medicine used to treat the symptoms of high blood pressure (hypertension), chest pain (angina), and coronary artery disease. If untreated, it can lead to health conditions such as heart disease or stroke.
It's time to take control of stress. It's time to stay healthy and stay happy.
Norvasc is a medication that has more than 20 years of clinical experience and has proven to be efficient. We created a visual identity for Norvasc which was directed towards the HCPs.
Problem
Norvasc is a medication used for treating hypertension. The brand has more than 20 years of clinical experience & proven efficacy. It is also one of the most popular single agents for people with hypertension management. The brand has created a strong portfolio in Greece and across the globe for its versatile and effective medication. The client approached us to create a visual identity that will help Norvasc gain its credibility among the HCP's and how it is still one of the best choice to treat hypertension.
Idea
Our team at Skepper designed a creative visual identity for Norvasc. Based on the tagline developed by our team "every morning without a CV event is a great morning". The image included 3D elements blended with intriguing photo-realistic characters which made it livelier. In the key visual, instead of the sun, we have provided a sphygmomanometer reading which highlights normal blood pressure levels. It is a direct symbolism of a person waking up with normal blood pressure. The outdoor visual aspect conveys the message that the patient is ready to have a special and energetic morning. These elements was aimed towards the end-users to convey the powerful impact received from the product.
Solution
With the help of these fundamentals, we were able to bring a lot of attention among the HCP's. The brand was able to showcase its potential and how it can create a change in the lives of people who are suffering from extreme hypertension and prove itself as the game changer.
