Branding involves creating a unique identity for your business through logos, colors, fonts, and messaging. It helps differentiate your business from competitors, increases brand recognition, and builds trust with your customers.

Branding is crucial as it distinguishes a company from its competitors, creates a memorable impression on consumers, and fosters customer loyalty. It also conveys the company's mission, vision, and values.

A brand style guide is a document that outlines the visual and messaging elements of a brand identity, including guidelines for logo usage, color palette, typography, imagery, and tone of voice.

Brand refresh frequency can vary but is generally recommended every 5-10 years to keep up with changing trends and remain relevant.

Common mistakes include inconsistent branding across different platforms, unclear brand messaging, and focusing too much on visual elements like logos without considering the overall customer experience.