A good ad copy requires good content to make it a roaring success. It is not easy to write a perfect ad copy, but with patience and skill, you can make your ad copies to gain the much-deserved attention.
Given below are 10 key pointers which will help you in writing ad copies with ease.
1) KEEP IT SIMPLE
In this busy world, viewers do not have the time nor inclination to read long, extensive posts. To keep viewers engaged, it is necessary to write content that is short yet crisp and conveys the information in a nutshell.
2) CHECK FOR CORRECTIONS
It is always advisable to go through your content more than once before publishing. There have been many a copy which had not garnered the required audience due to bad content. Proofreading inconsistencies, grammatical and punctuation errors before publishing always helps you to redefine your work.
3) REMOVE COMPLICATED TERMS
Always keep your language simple. Never use complicated terms or jargons which tend to confuse viewers further.
4) WRITE FOR THE INTENDED AUDIENCE
Your content should reflect your target audience. Try to empathize with their needs and preferences.
For instance, if you are writing ad copy for a textile firm, your content should talk about points on fashion and latest trends.
5) ALWAYS OPT FOR ORGANIC POSTING
Always try to opt for organic posting or otherwise known as unpaid posting. For example, the posts you see on Facebook or Instagram without making any sort of payment are called organic posts. Researching always works best for organic posting. Try as many variations for taglines, CTA etc. as possible.
6) CONSIDER THE WHOLE USER EXPERIENCE
Make sure that your ad copies fit together with other posts. It would make it easier for viewers to scroll through the page.
7) GIVE A STRONG CTA
Though we focus more on the content of ad copies, it is more important to concentrate on providing a strong CTA, which helps in bringing out the very essence of the ad, by itself. A CTA is also used to promote your brand/company.
8) LEARN THE EMOJI LANGUAGE
An easy way to make your content more interesting and fun is to make use of Emojis. But keep in mind the necessity of using them.
9) MAINTAIN THE CORRECT FORMAT
Keep in mind the consistency to be followed, while writing an ad copy. Be it an image or a carousel or a video, placement of text plays an important role in making your ad’s click.
10) TEST BEFORE GOING LIVE
The excitement of completing ad copies may be euphoric but remember to give way to testing and refining techniques before going live. The testing process helps you polish your content and maintain overall performance.
Though practice makes one perfect, there are circumstances wherein we are pressed for time and must produce good quality content in a short span of time. The above pointers help you in writing a successful ad copy, thereby helping your content to get better results.
At SKEPPER, we are masterful storytellers gifted in crafting compelling and powerful branding experiences using the best creative direction, dramatic visual design, and innovative technical expertise.