5 Psychology principles every UX designer must know
Yasser Arafath
by Yasser Arafath

5 Psychology principles every UX designer must know

In this advanced world where technology is taking over; it’s important to know what a UX designer does, and what is UX design in the first place. 


• UX design focuses on the interaction between humans and everyday products and services such as websites, apps. 


• A UX designer makes sure that your interaction with websites and other applications is a great ride and the journey is easy. They make your website friendly and help you have a great user experience. 

Before getting into creating a great user experience; there are some principles that a UX designer should keep in mind:

Hick’s Law

With Hick’s law, the choice-making process of the user becomes easier. As per the law, the time taken to make a decision depends on the number of choices that are given. Thus, one should use Hick’s law as it talks about scattering navigation items throughout the design in small, discrete clusters. This will help in narrowing down abundant information and making it easier for the user to choose. In short, offer your customer a small list of options that will help to make the decision easier and faster.

Visual Perception

As per Gestlat’s theory, the principle of visual perception in UX design has been implemented. In this theory, it is stated that our brain fascinatingly processes information by making us subconsciously group together separated objects to see them as a whole. There are six categories. 

– Law of symmetry

– Law of proximity

– Law of similarity

– Figure and ground

– Law of closure

– Law of continuity 

Text matters too

The written content is equally important as the design and aesthetics of the website. Thus, the message must convey to your target audience what your brand is and what it has to offer. Several software’s will help to enhance your content quality. 

Hick’s Law

llows users to group and sort material on a website into a logical structure that drives navigation and information architecture. This ensures that the site’s structure corresponds to how users think.

Psychology of colors

Colors are extremely powerful in getting one’s attention. They also trigger psychological reactions. Thus, colors can have a very big impact on the emotions that they trigger and can also be a prominent reason behind how a consumer behaves and reacts to the website. Thus, it is essential to use the colors which drives your target audience in taking action and choosing the product.

For example: if you’re promoting a medical service, using colors like black or blue would be great as these are associated with formality and reliability.

Social Proof

People need guidance towards how they should behave, and what makes them behave the way they do. There is always a trigger behind why one takes a certain path and not another one. 

For example: in e-commerce, websites use social proof like ratings, reviews, testimonials, and recommendations to attract users and make them purchase a certain product. Thus, social proof plays a very important role in influencing one’s decisions.


Thus, at the end of the day, there are many principles that a UX designer should look into as it would only increase an audience on his website and persuade them to make a choice. These psychology principles will help to sway the mind of your customer and make him make a decision that would be good for you. So, what you waiting for: start implementing the above principles and get more customers.