With personalization, one can surely increase the sales of their business and improve its quality and popularity at the same time. This is done as personalization helps to increase trust and authority with your customers. The more data you collect from your audience, the more you include them and the closer you will get to them.
At the end of them make you about them and make them about you. By including your audience, you will make them feel good and make them feel like they belong. This will only increase their loyalty towards your brand and business.
So, good luck with your creative journey!