How Character Sketching Can Elevate Your Business Today
Binoy S Parakat
by Binoy S Parakat

How Character Sketching Can Elevate Your Business Today

Character sketching is an art form that can bring a unique touch to any brand. With the proper hand-drawn sketches, businesses can inject personality and a unique aesthetic into their designs, helping them stand out from the crowd and elevate their brand presence. From corporate logos to product designs, more character sketching has been used for years to create powerful visuals that evoke emotion and leave a lasting impression. It has been used by some of the most successful brands in the world, and it can be a great way to help your business stand out today. 

With the modern technology that helps auto-sketch characters and designs, hand-drawn sketches remain a sign of perfection, imagination, and professional quality. 

To begin with, let’s walk you through the meaning of Character Sketching.

The Art of Character Sketching

Character sketching is the art of creating two-dimensional, hand-drawn drawings of characters, animals, objects, and anything else that can be imagined. Sketches are often created with the intention of telling a story or making a statement. They can be used to convey a variety of emotions and can be used to bring characters to life in illustrations, animations, and even video games for that matter.

Character sketching is an important skill for illustrators, designers, and animators alike. It is an essential part of the creative process and can greatly impact the quality and success of a project.

Character sketching involves not only drawing the image but also giving it life through expressions and body language. To create a believable character, the artist must consider their personality, motivations, and relationships. Through this process, the artist can create unique and memorable characters that will stay with the audience long after they’ve seen them. The use of character sketches goes beyond the traditional concept of creating characters for visual media.

Businesses from different industries are leveraging character sketches to create unique marketing campaigns and advertisements. From logos to product designs, character sketches can help bring a business’s vision to life and connect with customers on a deeper level.

Skepper, one of the leading digital agencies in Bangalore, introduced a unique mode of character sketching for businesses that help in creating your brand identity in an attractive way.

Let’s see how character sketching can help businesses.

Why businesses need character sketching

Audience recognises a brand by a logo or an artwork. Why?

It signifies what you believe in

It shows how you’re set apart. Your identity is carved and preserved through artwork, which makes it easier for the audience to recognise you. That’s where Character Sketching comes into the picture.

Create An Identity

Businesses need character sketching to create an identity and give personality to their brand. By creating unique and eye-catching characters, businesses can create a memorable and recognisable images that will help them stand out from their competitors.


Character sketching is also beneficial because it helps to communicate the company’s message, values, and mission more clearly. Through sketches, businesses can illustrate complex ideas in a visually appealing way that resonates with their target audience.

Additionally, hand-drawn sketches are timeless and will never go out of style. They have the potential to last for decades, making them a great investment for businesses.

Furthermore, character sketching can be used across various media, such as advertisements, websites, or product packaging. It can also be used to create unique logos that help further define a business’s identity.

How to use character sketching in business today

Character sketching is an essential aspect of many businesses, particularly those in the creative industries. With the right techniques and knowledge, character sketching can help your business stand out from the competition and create unique content that will attract customers. Here are a few tips on using character sketching to elevate your business today.

1. Use sketches to illustrate a product or service

Character sketching can be used to create beautiful illustrations that showcase the features of a product or service. These sketches can be used in promotional materials, such as brochures and websites, to attract potential customers.

2. Create unique logos

A unique logo is essential for any business to stand out from competitors. Character sketching can help create a logo that is both eye-catching and memorable.

3. Enhance your social media presence

Character sketching can be used to create engaging visuals for social media campaigns. You can use sketches to tell stories, add personality to your brand, and create fun content that will get shared on social media.

4. Make your website visually appealing

If you want to make your website more interesting and engaging, adding character sketches to your pages can help you do just that. Sketches can help explain complex topics in an easy-to-understand way while also adding a creative touch to your website.

5. Tell your success stories with a visual touch

Character sketches can be used to bring customer success stories to life. You can use sketches to tell stories about how your customers have used your product or service, which can help potential customers understand how it could work for them too.

With the right tools and imagination, you can create sketches that will help elevate your business and make it stand out from the competition.

Considering Cultural Nuances When Designing Your Characters

In order to ensure that your characters are well-received by all audiences, you should ensure that there are any cultural implications that the designs might have. This research should include both visuals and words associated with your characters. You should look at the overall design of your character. Check if there are any symbols or imagery associated with a specific culture. If so, do these align with the culture that your target audience is part of? This is important because if not, it could come off as offensive or insensitive.

Choosing the Right Style and Personality for Your Character

Every brand has a story, and you’re the creator of that story. But who is your character? The audience that experiences your product or service is going to form an opinion towards your brand based on what they see and hear on a daily basis — you’ve done all the work in designing a great marketing strategy, but it still needs to be executed in a way that will resonate with potential customers. You’re building a brand, and one of the most important things you need to consider is the personality of your character. The strongest brands have core values and principles that ring true when their characters talk, act, or just sit in the audience listening.

A Peek into Our world of Skepper

Skepper is home to one of the finest artists and creative visualizers. We understand that character sketching is an art form, so we have on board a team of passionate and talented professionals dedicated to creating unique and visually appealing sketches. We strive to make sure that each artwork we create perfectly conveys the character that you’re looking for and brings your vision to life. Our team understands the importance of creating a unique visual identity for each business. That’s why our artists are able to craft characters that represent the core values and mission of any organisation or individual. 

Once a client requirement is conveyed to the designated artists, a team of them, works on the sketches, individually. At the end of this exercise, we have multiple designs and multiple ideas based on the exact requirement, which helps clients with the easy selection of the best design and concept.