In this day and age where everybody and anybody is present in the internet sphere, it becomes a necessity for each and every one to have their own digital persona. According to studies from Harvard Business Review, more than $1.3 trillion dollars were used in the year of 2018 for this digital transformation process. Now more than ever due to the Covid-19 pandemic and its ensuing lockdown, a digital transformation is necessary. This is due to how the rules in any market have changed, where almost everything has been forced to move into the online sphere. While previously services were a mix of online and offline, now they are more and more becoming an only online thing.
This then is the right time for company to become a digital-first one as compared to offline based market. But transitioning into a digital-first company comes with its own set of challenges. This process of going completely digital could be a quick one and often times having unpredictable results. Alongside this, with the continuous development of technology, staying up to date has become a must if a company wishes to stay competitive in their own market. And this is where Design Thinking comes into play for that company.