Facebook Watch is the video-streaming tool of the social media giant. Since Facebook Watch launched globally in 2018, it has become the spot-on tool for finding videos about whatever people are interested in, be it live events, programs, sports, news, or music videos. Increasing Watch Time of videos uploaded to Facebook has become one of the most significant key metrics to track for many media companies and brands. By encouraging Facebook followers to share the videos with their own networks has a huge beneficial impact on businesses.
Data shows, Facebook reported that 140 million people per day spent at least one minute on Watch, and 720 million viewers per month.
When it comes to engaging their target audience on Facebook, there are a lot of factors that brands and publishers must consider (decent video production values, access to stellar audience insights, partnering with other influential Facebook properties to increase reach, creating innovative and appealing content etc.).
Here in this blog let us look at 10 different strategies to encourage the viewers to share clips with their friends and family, and thereby boost the average time spent watching video content: