Are you wondering who are the millennials? Well to clarify your doubt: Millennials, often referred to as Generation Y, are a group of people who were born between the early ’80s and 2000. Millennials are special as they were born during the era of technological advancements. It does take effort for businesses to win over this generation of people. Thus, we are going to lay down some five crucial points that would help you to build millennial loyalty towards your brand.
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