Most of us users are on the lookout for applications that are
appealing and easy to navigate. Latest User Experience and User
Interface are the reason behind today’s great web platforms and
applications.
An excellent User Interface helps a user to
have instant interaction with the application. It will also lead to
putting a lasting impact on your users’ minds. Thus, both UI and UX
combined make your application successful!
Let’s see how great UI/UX interacts with the audience.
1. Increases customer satisfaction
An interactive UI/UX helps to keep your users hooked and
customers’ content. Not only that, but it also helps to increase the
return of investment (ROI).
2. Users stay hooked with a great UI/UX
As per studies, humans have an attention span of only 8 seconds.
This means that they can focus on your website for 8 seconds, and after
that, they either leave or stay.
The decision to leave or
stay depends entirely on the UI/UX. If the users like it, they may
remain on your website for a couple of minutes or even hours. Thus, work
on a good UI/UX.
3. It establishes your brand reputation :
Researches have proven that 75% of users make purchasing
decisions based on colors! Thus, many users will not like your website
if the colors are not appealing
Thus, be careful while
building the user experience of your app/website. You need to research
what your target audience likes and what they don’t. This will help to
establish you in the market. So, have a flawless and interactive UI/UX
to have a good reputation among your customers!
4.You will get more traffic with a great UI/UX
There is a competitive market where over a hundred companies are
selling the same product and services. The main question is – how will
you stand out? How will you make your users pay attention? This is where
we need a great UI/UX.
Having a great UI/UX means your users will stay. Nothing can stop
them from navigating your website and getting converted into valuable
customers! So, have a great quality UI/UX.
Now that we have stressed the importance of UI/UX for your
website/application there are a couple of ways of how you can improve
your UI/UX. First, know what your audience wants, don’t flood your
website with too many elements, offer what your users are looking for,
make the sign-in process simple, make the design feel real to the user,
and observe people’s preferences and then give them accordingly.
We hope the above discussion on the importance of UI/UX has persuaded
you to a great deal. So, what are you waiting for? Start creating great
websites and applications this instant!