How great UI/UX captivate the audience?
Yasser Arafath
by Yasser Arafath

How great UI/UX captivate the audience?

Most of us users are on the lookout for applications that are appealing and easy to navigate. Latest User Experience and User Interface are the reason behind today’s great web platforms and applications.


An excellent User Interface helps a user to have instant interaction with the application. It will also lead to putting a lasting impact on your users’ minds. Thus, both UI and UX combined make your application successful!


Let’s see how great UI/UX interacts with the audience.

1. Increases customer satisfaction

An interactive UI/UX helps to keep your users hooked and customers’ content. Not only that, but it also helps to increase the return of investment (ROI).

2. Users stay hooked with a great UI/UX

As per studies, humans have an attention span of only 8 seconds. This means that they can focus on your website for 8 seconds, and after that, they either leave or stay.


The decision to leave or stay depends entirely on the UI/UX. If the users like it, they may remain on your website for a couple of minutes or even hours. Thus, work on a good UI/UX. 

3. It establishes your brand reputation  :

Researches have proven that 75% of users make purchasing decisions based on colors! Thus, many users will not like your website if the colors are not appealing


Thus, be careful while building the user experience of your app/website. You need to research what your target audience likes and what they don’t. This will help to establish you in the market. So, have a flawless and interactive UI/UX to have a good reputation among your customers!

4.You will get more traffic with a great UI/UX

There is a competitive market where over a hundred companies are selling the same product and services. The main question is – how will you stand out? How will you make your users pay attention? This is where we need a great UI/UX. 

Having a great UI/UX means your users will stay. Nothing can stop them from navigating your website and getting converted into valuable customers! So, have a great quality UI/UX.

Now that we have stressed the importance of UI/UX for your website/application there are a couple of ways of how you can improve your UI/UX. First, know what your audience wants, don’t flood your website with too many elements, offer what your users are looking for, make the sign-in process simple, make the design feel real to the user, and observe people’s preferences and then give them accordingly. 

We hope the above discussion on the importance of UI/UX has persuaded you to a great deal. So, what are you waiting for? Start creating great websites and applications this instant!