How to create engaging Facebook ads
Anoop C A
by Anoop C A

How to create engaging Facebook ads

Facebook, as everyone knows – is a highly popular social media platform. If you’re not on Facebook then you’re missing out on something. Facebook to put in words in the largest social media platform with more than 2 billion users. So, if you’re not on it, then you’re missing out on an opportunity to advertise to a wide audience.


On the other hand, if you are on Facebook – it is not necessary that your ad is going to do well. This is why we are here. We are going to provide you tips on how to make your ads on Facebook engaging and liked by your audience. Are you ready for the secret ingredients?

Be smart about targeting

Your ad will only do well if it targets the right audience. Keep in mind that a perfect ad is only perfect if it reaches the right people. So, before you work on a campaign do thorough research about your audience, what they like, what they dislike, and so on. A tip to you would be to look at the demographics of your audience and find out more about them

Provide great content

It’s a compulsion to have a great copy if you want your ad to be engaging. Create content that people would like to see, and it should be entertaining and informative. And not just some write-up that is trying to sell a product. 

Use Video

Videos can be extremely helpful and effective at the same time. Impactful videos are highly engaging and become popular easily Millions of hours of videos are watched online everyday. So, use a video to attract more customers to your Facebook ads.

Make your offer clear

Yes, you want to create an ad that is engaging and captivating: but at the very same time, it should convey how their business can benefit the audience. Once you’ve pulled your audience into the ad, you have to know how to keep them interested. You have to explore the goal you have in putting the ad out there. You have to offer your audience something valuable, and they should know it!

Continuously test ads

It’s well known that advertising on Facebook can be a great challenge, even if you have experience. The only way to get better is by practicing and making the needed changes. Even after implementing all the best practices in the ad, you can still be left wondering is there a way to improve the ad?

Getting your advertising right can be difficult: especially when you are just starting out. There are millions of ways to making mistakes. The benefit of Facebook ads is that they are tried and true method of making conversions online.

So, what are you waiting for? Get on Facebook – start posting on your ads by following the above tips. You will certainly find an increase in conversions, and more audiences getting attracted to your entertaining, informative, and engaging ads!