5 predicted UX trends in 2021
UX research may give you a lot of information about your customers and what they want. Not only will research reduce the chances of an inaccurate assumption, but it will also find fresh areas for innovation.
UX design is the process of creating products that are helpful, simple to use, and enjoyable to interact with. It’s all about improving people’s overall experiences with products and ensuring that they find value, contentment, and delight. If that aim is represented as a mountain peak, UX designers use numerous UX research approaches to climb to the summit of the mountain.
In some manner, all research methodologies are constrained. However, the solution to these restrictions is not to throw it all away and stop pursuing research. Instead, the optimal way is to combine several research methodologies such that the limits of one method are offset by findings from another. Let’s look at some top UX research methods in this blog.
Triangulation: The practice of using multiple sources of data or multiple approaches to analyzing data, to enhance the credibility of a research study.
Essentially, triangulation is approaching a problem from a different perspective, it allows to perceive parts of the answer that were previously hidden.
Card Sorting: Allows users to group and sort material on a website into a logical structure that drives navigation and information architecture. This ensures that the site’s structure corresponds to how users think.
Contextual Interviews: Allows you to observe users in their natural setting and to gain a deeper knowledge of how they function.
First Click Testing: A navigation-focused testing method that may be applied to a live website, a prototype, or a wireframe.
Focus Groups: A moderated discussion with a group of users that provides insight into the attitudes, ideas, and desires of the users.
Heuristic evaluation/expert review: A group of usability experts reviewing a website against a set of predefined rules.
Interviews: One-on-one conversations with users reveal how they work. You can utilize them to learn more about a user’s opinions, desires, and experiences.
Parallel Design: A design process in which numerous designers work on the same project at the same time but independently, with the goal of combining the best features of each for the result.
Personas: A persona is a representation of a user based on data and user interviews. The information used to build the user type is not fake, even if the persona’s personal characteristics are.
Prototyping: Creating a mock-up of the site allows the design team to test ideas before implementing them. A prototype might be as simple as a paper mockup or as complex as interactive HTML pages.
Surveys: A set of questions that are asked of several visitors to your website to help you learn more about the individuals who visit it.
System Usability Scale (SUS): SUS is a technology-independent ten-item scale for subjective evaluation of usability.
Task analysis: Entails learning about user goals, such as what users want to do on your website, as well as assisting you in understanding the tasks that users will do on your site.
Usability Testing: Identifies user frustrations and difficulties with a website through one-on-one sessions in which a “real-life” user performs tasks on the website under investigation.
Use Cases: Describe how users interact with a certain element of your website. They show how users interact with the site in detail, including the steps they take to complete each job.
If you are looking for the best product design companies to work with, you may conduct user research at any stage or at whatever level you are at right now. Our specialists would be happy to assist with UX strategy, product and user research, and UX/UI design.