To make sure they survive in the pool of sharks we are going to emphasize the importance of UX research. User experience design is the need of the time as UX is your doorway to consumer’s eyes and minds.
User experience research is the study of target users and their basic requirements. Through UX one can adopt various methods to uncover problems and design opportunities. Knock on the door of UI and UX design if you ever wish to provide your customers with a unique experience with your brand.
Precisely, UX research is studying and evaluating your audience. Taking note of their behavioural patterns, experience, interaction, and emotion towards your product.