In this day and age where everyone is on social media, it becomes crucial for your brand to have its presence felt on all leading social media sites. These are a great way to interact with your customers, to update your followers regarding new and upcoming offers, as well as features that you would be updating to your site. Having a social media presence would be a great way to further showcase your products as couldn’t on your e-commerce site. Asking for customers to share their images in your products is also a great way to market them.
Another key feature of having a presence on social media is to open up stores on sites such as Facebook and Instagram, which could become an extension to your already present e-commerce website. Or even start your brand journey on these sites as has been done by many brands, that began their journey by having stores on these sites and then moving on to have their own sites.
Finally, since you are new to this section it usually pays huge dividends to offer your customers care packages, like offers and such. There are a lot more things that could be done with your e-commerce site, but keep in mind any update and such should be made while keeping the customer in mind as finally it is a customer service.