The Importance of a logo and it’s symmetry
Yasser Arafath
by Yasser Arafath

The Importance of a logo and it’s symmetry

The logo of a brand is usually the first impression that a brand’s customer has of it. Hence it becomes very necessary to have a great logo able to pull in the customers as well as to increase the interest in the brand. And within this logo, balance and symmetry play a huge role. The design of the logo speaks a lot about the brand and its identity. Including facts like who you are, and what you do. Including the balance, the right colour and style make the greatest impressions on the audience. 

This is where symmetrical logos come into play, they give off a sense of balance and make your logo look like one for a professional brand.

Prior to deciding upon what style, you are willing to design your logo in, you must first understand what symmetrical logos are and what do they stand for.

Symmetry means that if a logo is divided by a line through the center, both sides on either side of the line would be exactly similar to one another. A logo that is symmetrical in nature is especially pleasing to the eye. According to some experts, our brain indrawn in to the order and repetition that symmetry creates. 

When used in a brand’s logo, it means that the brand is dependable and could be relied upon. 


Under this type of symmetrical logos, there are further sub-divisions, some of which are:

• Reflectional Symmetry Logos

If a logo when split through the middle has both sides similar to one another, then that logo is said to be a reflectional symmetry logo. These are some of the simplest logos to design in the industry, but while simple have a great impact on their audience. Some examples for these types of logos are McDonalds, Airbnb, and RedBull.

• Rotational Symmetry Logos

If a logo were to be rotated in any direction and it looked similar to the logo at the start, then that logo could say to be a rotational symmetry logo. This could be in any shape like a circle or a hexagon. Some examples of this type of logo are Walmart, Target, and BP.

• Translational Symmetry Logo

Translational symmetry logos are not like the other types of logos in this list, here in a logo if one component is copied over to another position in a similar manner then that logo is said to be translational. Some examples for this type of logo are Audi, Exxon Mobil, and Olympics.

• Glide-Reflectional Symmetry Logo

In this type of logo, the symmetry in play is slightly more complex, here one half of the logo is copied onto the other side but on this side the copied aspect is flipped to create a reverse symmetry so that the reflections don’t match. Some examples of this type of logo are BMW and Hyundai. 

Finally, to conclude, symmetrical logos are a great choice for your brand logo because they are balanced while not being stagnant, aesthetically pleasing and easy to look at, trustworthy as these logos makes sense to us on a subconscious level, and finally portray a sense of stability that could play out to bring in the audience’s trust.