In any advertising agency, the creative team makes all the difference. Be it the creative director, the art director, graphic designers or even the copywriters. Their ideas and strategies lead a brand to be noticed and memorable. This team is necessary and crucial to make advertisements stand apart from the rest. The respective teams make sure the brand does well in the market in terms of the design, the look, and feel, and also in regards to the copy.
We have discussed some points that identify why ‘creativity’ is important in advertising and why one should have a team of creative guides – this includes an Art Director, Copywriter, Creative Director, and so on. Without creative advertising, your message will be bland and unnoticeable. So, get down to work and add some creative spice to your ideas.