The strategic and creative process of telling your customers what your brand is all about is the act of branding. This usually includes who you are, what is it that your brand stands for, what is it that customers can expect from the brand, and finally why they should work with your brand. When this process is done on the internet via the use of websites, apps, social media sites, videos and more this is then the act of digital marketing.
Many marketers would equate a brand without a digital presence to a car without tires, it isn’t going to go anywhere. Even though traditional branding and advertising haven’t been completely abandoned as of yet any brand in this day and age needs a diverse range of digital branding tools if it wishes to succeed in its market and to cement their place as a leader in their segment.
Here’s our essential guide to digital marketing to help kick off your own brand strategy:
A single image that a customer should associate with your brand, that is what a logo is. Designing a logo is usually a difficult process as it should match your brand’s personality as well as its values. Other things to keep in mind when designing a logo are the market in which the brand operates and finally the target audience.
If the logo of a brand can be considered as the sign of the business, then the website of that brand is the digital storefront of that brand. It is here that comes come to, to get to know more about your brand. It must include all essential information such as locations of your physical store, your working hours, the list of products that you have for sale, and finally your contact information. Nowadays no one goes through phonebooks to find information such as this, all they do is search for your website on Google to get all the information.
Some key factors to keep in mind when designing a website for your brand are that it should be easily navigable and that it should be mobile-friendly since nowadays almost everyone browses the web via their mobile devices.
Brand messaging represents what your company says as well as the manner in which it conveys this message. A good rule of thumb to keep in mind is that the message that you wish to put out must contain facts such as what your company does, what it believes in and finally it should briefly go into meeting the customer’s needs and desires.
A thing to keep in mind when drafting these messages is the tone of these messages, it should align with the services that the brand offers.
SEO is the act of ensuring that your online content is readily available to potential consumers when searched on all major search engines. SEO plays a major role when the design process of a website takes place. One good tool to have in your back pocket to understand how SEO and websites interact is Google’s Webmaster Guidelines, which will help explain how the search giant indexes and ranks websites.
In this day and age when social media is prevalent and almost permeates through all levels of a consumer’s life, it becomes necessary for brands to have their presence felt on all major platforms such as Facebook, Twitter, Instagram, Snapchat, etc.
Some tips to keep in mind when designing posts for social media sites is that almost every post must be tailored to fit the demographic of that social media platform, and finally that there should be a steady brand image portrayed across all accounts of the brands on the different social media platforms.
Finally, digital marketing is not just the act of finding a new avenue to sell your brand’s products but also about developing a passionate and loyal fanbase of your brand that not just buys your products but also believes in your brand identity.