Color is a dynamic communication tool that can drive action, shape emotions, and even trigger physical responses. In branding and marketing, selecting the right color palette is crucial for achieving success.
Marketers employ color psychology to develop brand identities that resonate with their audience and elicit specific feelings. Research suggests that color influences up to 90% of immediate judgments about products, and 85% of shoppers report that color is a decisive factor in purchasing decisions.
Understanding the various aspects of psychology of color in branding is key to crafting a brand identity that connects with your concerned audience and strengthens your marketing initiatives.
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