Upcoming Social Media Trends in brand marketing
Anoop C A
by Anoop C A

Upcoming Social Media Trends in brand marketing

Social media platforms are a great way to advertise your brand and make them stand out from the rest. From being just a communication mode that connects people around the globe social media has become an integral way for businesses to advertise themselves and reach their target audience in a matter of a few mouse clicks. 


Brands and businesses are using well-crafted strategies to reach their customers and bring about attention to their brand. Today, social media marketing is no more what it used to be. Trends change day, by day and newer technologies, are introduced into social media communications. Thus, now that we have laid down how social media platforms are so crucial; let us shine light at what are the upcoming social media trends that will help your brand to do better and stay in the game!

Live Streams

The year 2020 has been a year of digital interaction. Many businesses opted to go digital for convenience and safety and in the digital world, videos are the trend, today, tomorrow and ever. Live streaming helps businesses to say alive and ahead in the market. Studies and research have shown that the number of viewers on Instagram and Facebook Live had doubled during the pandemic. People have gotten into the habit of interacting with brands within the convenience of homes, live streaming is surely a popular and rising trend as a social media marketing strategy. 

Instagram stories

Have you heard about Instagram Stories? Yes, they are yet another trendsetter in the social media rink. Today several brands utilize Instagram stories for brand communication. Instagram stories have always been dominant, and today they are even stronger and hold more potential to gain an audience on the social media platform. In short – they are not going away anywhere! Also, an evident fact to keep in mind is that videos will outperform pictures as they tend to get more attention. Research has shown that photos in stories had more drop-offs than videos – indicating that people tend to spend more time viewing videos. Due to such a scenario, many brands are already using video in stories and gaining much appreciation and attention. 

Augmented Reality

The usage of Augmented Reality has increased in social media platforms. This has become a prominent usage in the social space. The good part is that AR does not require additional hardware beyond a smartphone. There has been proven evidence that augmented reality is extremely interactive and effective for engagement. Brands have started to create AR filters to promote new products and to encourage interaction with their target audience. AR is a trend of the future in brand promotion. 

Social Media Chatbot communication

Do you have trouble communicating with your target customers? Need to reach out with proactive help to your audience? This is where Chabot communication fits in! An AI-powered Chabot can understand customer queries and concerns and offer the right solution in a matter of seconds. This is helpful to the customer as many brands don’t have a 24/7 support system. However, with AI-powered Chabot’s; customers can get their answers to queries at any point in time. 

Influencer Marketing

Earlier as we all know influencer marketing was restricted to celebrities and other popular people out there. Now many people have become influencers with millions of followers on social media. Their videos gain an ample amount of attention. Influencer marketing, in short, is making use of influencer’s popularity to advertise your brand. Influencer marketing is really effective because of the high amount of trust that social influencers have built up with their followers. 


There are a variety of upcoming social media trends that can be effectively utilized in brand promotion. These trends will have a massive impact on the brands and their stories. So, if your brand is not on social media; it’s time you get on it.