Why a Testimonial Video Is Critical for Your Brand
Yes, every social media platform be it Facebook, Instagram, etc – they are flooded with videos!
However,
today we are here not to talk about just any video; but testimonial
videos. These are extremely crucial to improve your brand’s image and
also they help to build strong customer relationships. With testimonial
videos, your customer can hear the actual truth about your brand
(positive or negative), and that helps you to make better decisions.
Below we are laying down 5 reasons why testimonial videos are important
Higher Retention Rate
A study has proven that videos have a 95% more retention rate as
compared to normal text. Conveying a message through video will help
the message to stick to people’s minds for a longer time as compared to
reading a text
What are you waiting for? Start creating
engaging testimonial videos and convey your brand’s service/products via
interesting visuals.
They trigger people’s emotions
It’s important to build an emotional connection with the
viewers, this helps to open doors for trust. Testimonial videos will
help you to win the hearts of your customers and also generate much
emotional connection. When you hear the experience of someone else; it
automatically triggers the emotion of the viewer.
Builds brand trust
Word of mouth is an effective tool that helps businesses to
build trust with their audience. There is no denying that people trust
people more as compared to statistics. Showing testimonials of happy
customers will motivate the viewers to trust and buy the product. Thus,
many companies today are using testimonial videos to enhance trust and
loyalty from customers.
They convert more leads
Testimonial videos are highly effective in making the customer
trust in your brand, thus leading to more conversions. By showcasing
testimonial videos; your customer can understand more about your product
and how it functions.
Improves social proof
Social
proof is an important factor that aids in making the right decision.
Testimonial videos include customer reviews and help to generate trust.
When one publishes amazing customer testimonial videos on social
platforms – it becomes easy to get your customer’s attention and build a
strong bond with them.
So,
we all are aware that testimonial videos are the easiest way to satisfy
people and inspire them to believe in your brand. The reasons listed
above will explain to you why 80% of organizations add testimonial
videos as a crucial part of their marketing strategy. So, what are you
waiting for? Get ready to make some testimonial videos that will lead to
more conversions and connections.