Dalsy is a medication that contains ibuprofen, which is a type of nonsteroidal anti-inflammatory drug (NSAID). It is used to relieve mild to moderate occasional pain and fever in children who are three months or older, adolescents, and adults.
We were approached by Viatris to develop bus branding for Dalsy for the winter season incorporating winter elements into designs already created.
Dalsy is a nonsteroidal anti-inflammatory drug (NSAID) contains ibuprofen as its active ingredient. It's mainly used to treat mild to moderate pain and fever in children who are three months or older, adolescents, and adults. Viatris, whom we had previously worked with, approached us for bus branding for Dalsy in the winter season, using our existing visuals. They wanted us to incorporate winter elements to make it more relevant to the season.
When working on the bus branding project for Dalsy, our team drew on our experience creating visuals for the brand to effectively communicate the product's benefits to consumers. To achieve this, we re-created the visuals of the mother and child that were used in previous campaigns and added winter elements to make the branding more seasonal and relevant.
The visual we created for the bus branding for Dalsy, effectively communicated the intent behind the visual which was based on the winter season. It helped to create a sense of seasonality and urgency in the viewer. The resulting bus branding visual was engaging and effective, capturing the attention of consumers and communicating the key messaging of the product in a memorable way The client was delighted with our work and shared a glimpse of the final result, which was a clear indication of their satisfaction with our efforts.