Dr. Reddy's Breast Cancer Awareness Social media post

The idea behind creating the social media posts was to showcase the importance of prevention and raise awareness about the impact of Breast Cancer. To design these posts, we incorporated the colour pink, which represents the 'Pink Ribbon' signifying Breast Cancer. For the design, we followed an illustrative approach and, hence we drew women representing diversity and that no matter where or whom, breast cancer is a disease that can affect anyone. In the background, we showcased circles which were a part of the brand guidelines and further represent the curves of the breast. 

The social media posts we created had an immense impact on the audience, and they also catered to all the key requirements of the client. It attracted great traction on social media platforms, leading to increased followers on their social media channels. The clients were pleased with our design, concept and quick turnaround time.