Every year, Viatris holds a National Sales Meeting that brings together sales representatives from all regions to review the accomplishments of the previous year.
Viatris holds a yearly National Sales Meeting, which brings together sales representatives from all geographic regions to discuss the accomplishments of the previous year. This year’s meeting was scheduled to take place in Poland.
Viatris arranges the yearly National Sales Meet to motivate its sales team and update them on the upcoming objectives and targets for the year. Although the previous two National Sales Meets were conducted virtually, the event in 2022 will be an interactive one, scheduled to take place in Sopot, Poland, in August. The project’s brief was to design a logo and key visual for the event that incorporated the motivational slogan “Jak Nie My Tyo Kto”, which translates to “If Not Us, Then Who?”.
We developed a concept that incorporated the theme, motto, and purpose of the event, showcasing the sun and sea of Sopot Island, the sales force's long-awaited face-to-face meeting, and the venue, Sheraton Hotels in Sopot. By skillfully combining these elements, we designed the logo and key visual, effectively conveying the meeting's purpose and inspiring attendees. The logo features the sun in the backdrop, symbolising the event's location, while people representing the sales force proudly display the Viatris flag in the foreground.
The client’s requirements were successfully met by both the logo and the key visual, effectively conveying the event's purpose, location, and theme, resulting in high appreciation.