Roche Grow IMEA Campaign

Our team created a key visual for the IMEA team. In the key visual, we depicted the expansion of the team together with Roche’s glucose monitoring device as the connecting element between the doctor, HCPs, and the patients. Further, to represent the integrated omnichannel app and how it is connecting the patients and the doctors in one place, we have showcased an interconnected network. Lastly, to showcase the transformation of the team members, we have shown the people of the Grow IMEA team climbing a ladder of growth, which will help them move to the next level and transform.​ 

Skepper created an impactful visual identity for the concept 'Grow IMEA' specific to India, the Middle East, and Africa for the IMEA cluster of Roche Diabetes Care. Skepper focused on creating an impactful logo and a visual creative which conveyed the message, 'We expand through ACCESS, capture with INNOVATION, and protect via TRANSFORMATION'. This successfully showcased how the team members of the Roche Diabetes IMEA cluster play the main role in the expansion of the brand through direct access to healthcare professionals. ​