Viatris Lactal Balans Video

As per the requirement and to meet the outcome of the project, we focused on developing a concept for a short video which showcased the USPs of Lactal Balans, thus creating a top-of-mind recall among fertile women. The idea of the video was encompassing the everyday hassles that a woman faces when suffering from bacterial vaginosis. The video followed a story line; asking the audience about their awareness of the symptoms of bacterial vaginosis and portraying Lactal Balans as the most preferred choice and the most sold brand for the treatment of bacterial vaginosis. The video ended with the Lactal Balans USP of the “Most Sold” brand and emphasised on the availability of the product in pharmacies. ​

We successfully created an effective video for Lactal Balans which raised awareness about bacterial vaginosis symptoms among fertile women and strengthened the position of Lactal Balans in this segment. The video was successful in creating awareness, acquired new customers, and created a top-of-mind recall for fertile women, with or without symptoms. ​