Viatris is taking a step in the world of healthcare communication with the Omnichannel 360 Innovation Awards. This initiative is all about recognising excellence in utilising diverse communication channels to engage healthcare professionals (HCPs).
We were approached to design a captivating theme for the visual identity of the Omnichannel 360 Innovation Awards. Viatris requested a unique approach that showcased and celebrated the omnichannel approach of the internal team to communicate with the HCPs.
Viatris is initiating a campaign for the "Omnichannel 360 Innovation Award" to motivate the marketing team to adopt and implement omnichannel strategies effectively while highlighting the significance of utilising diverse communication channels to engage healthcare professionals (HCPs).
The primary objective of this launch campaign is to acknowledge and reward Viatris' marketing professionals for their successful utilisation of the omnichannel approach in communicating with HCPs. For the campaign, we are requested to create an appealing visual identity.
The campaign for visual identity, "Transcending Boundaries" embodies Viatris' breakthrough approach to communication, setting new paths to establish value-added connections. Through the theme "Telecom" we metaphorically convey that the world is at our fingertips and that communication and connection are best achieved through various omnichannel platforms.
The tagline "Innovating connections, defining excellence" succinctly captures the essence of the event, emphasising the objective of recognising those who have utilised omnichannel platforms to connect with HCPs in innovative ways.
For the Innovation Awards 360 campaign, we provided a compelling visual identity that aligns with the project objective.
Our theme and campaign for visual identity, "Transcending Boundaries," showcase Viatris' commitment to breaking through traditional boundaries in communication.
By leveraging various omnichannel platforms, the South African Internal Team effectively engaged with HCPs, and our comprehensive materials highlighted their innovative efforts.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
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Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
