Our team created a scenario-based key visual for a Viatris catalogue featuring a range of generic and prescription medicines which was meticulously crafted to convey a sense of professionalism, trust, and accessibility.
Viatris is a dynamic global healthcare company dedicated to enhancing the health and well-being of people worldwide that meet the needs of diverse patient populations across a wide variety of therapeutic areas.
Viatris reached out to us to develop a new visual to replace their existing one with a clear directive to create a scenario-based depiction of a hospital pharmacy. The objective was to showcase shelves stocked with a variety of generic and prescription medicines, providing patients with a comprehensive selection of healthcare solutions. Our team worked closely with the client to carefully craft a vision that not only fulfilled their requirements but also conveyed a sense of professionalism and trust, highlighting the client's commitment to quality healthcare.
To ensure that our visual would meet the client's needs, we carefully considered the context in which it would be used. Our team created a scenario-based visual that effectively demonstrated a hospital pharmacy setting where the pharmacist provides a comprehensive selection of healthcare solutions to the patient. By doing so, the team ensured that the visual was consistent with the brand's identity and maintained a cohesive look and feel for the catalogue.
The design team followed the client's specifications and guidelines to create a scenario-based visual that conveyed a message of trust and reassurance about the quality of medicines provided by a hospital pharmacy. The key visual clearly communicated the key message, that was a provision of high-quality healthcare solutions.