Viatris Pharmacy Visual Identity

Our team created a scenario-based key visual for a Viatris catalogue featuring a range of generic and prescription medicines which was meticulously crafted to convey a sense of professionalism, trust, and accessibility.

Viatris Pharmacy Visual Identity


Viatris is a dynamic global healthcare company dedicated to enhancing the health and well-being of people worldwide that meet the needs of diverse patient populations across a wide variety of therapeutic areas.

Viatris Pharmacy Visual Identity

Viatris reached out to us to develop a new visual to replace their existing one with a clear directive to create a scenario-based depiction of a hospital pharmacy. The objective was to showcase shelves stocked with a variety of generic and prescription medicines, providing patients with a comprehensive selection of healthcare solutions. Our team worked closely with the client to carefully craft a vision that not only fulfilled their requirements but also conveyed a sense of professionalism and trust, highlighting the client's commitment to quality healthcare.​

To ensure that our visual would meet the client's needs, we carefully considered the context in which it would be used. Our team created a scenario-based visual that effectively demonstrated a hospital pharmacy setting where the pharmacist provides a comprehensive selection of healthcare solutions to the patient. By doing so, the team ensured that the visual was consistent with the brand's identity and maintained a cohesive look and feel for the catalogue.​

The design team followed the client's specifications and guidelines to create a scenario-based visual that conveyed a message of trust and reassurance about the quality of medicines provided by a hospital pharmacy. The key visual clearly communicated the key message, that was a provision of high-quality healthcare solutions.

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