The project aimed to create an impactful tagline and visual identity for Viatris' DPP-4 inhibitors, Tutecvi and Tutecvi Combi. The objective was to effectively communicate the value of these molecules to healthcare professionals and position Viatris as a leader in the diabetes market.
The project aimed to create an impactful tagline and visual identity for Viatris' DPP-4 inhibitors, Tutecvi and Tutecvi Combi. The objective was to effectively communicate the value of these molecules to healthcare professionals and position Viatris as a leader in the diabetes market.
The requirement was to develop a compelling tagline and visual identity that would emphasise the efficacy, quality, and reliability of Tutecvi and Tutecvi Combi. The challenge was to stand out in the competitive landscape and reinforce Viatris' leadership in metabolic disorders.
Our idea was to focus on the efficacy and quality of Tutecvi and Tutecvi Combi, positioning them as trustworthy allies in the fight against Type 2 Diabetes. The tagline "A Reliable Ally in T2D Battle" encapsulates this concept. The key visual showcases the brand as a powerful force effectively battling Type 2 Diabetes. The use of chess pieces as a metaphor communicates the brand's strength in controlling the condition.
The requirement was to develop a compelling tagline and visual identity that would emphasise the efficacy, quality, and reliability of Tutecvi and Tutecvi Combi. The challenge was to stand out in the competitive landscape and reinforce Viatris' leadership in metabolic disorders.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
