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Dr. Reddy’s Laboratories needed to establish a strong brand identity for their upcoming brand "Balefio" in the Brazilian market. This involved creating a logo and key visual that effectively conveyed the brand's message while adhering to specific guidelines regarding size proportion, color restrictions, and simplicity. Additionally, they required a visual identity for Abiraterone 500 mg that highlighted the concept of reduced pill burden and increased adherence to therapy, specifically targeting patients with prostate cancer in Brazil.
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