Omnichannel - brand campaign Omnichannel - brand campaign Omnichannel - brand campaign
Omnichannel - brand campaign

Viatris, a leading healthcare company, recognizes the importance of omnichannel strategies in engaging healthcare professionals (HCPs) effectively. Hence to acknowledge and reward its marketing professionals for their successful utilization of the omnichannel approach in communicating with HCPs, they organized the Omnichannel 360 Innovation Award. For this, Viatris wanted to create an effective campaign.