'Roche Diabetes Care' is a division of Roche, and it has formed a team in India, the Middle East, and Africa [IMEA] region. To motivate the team members to transform themselves and grow to the next level, Roche Diabetes Care was organizing a sales meet. The objective of the project was to create a sales meeting campaign for Roche Diabetes Care, highlighting the growth of its IMEA team in India, the Middle East, and Africa as 'One Team' with the theme 'Grow IMEA'. The aim was to establish a strong market presence and showcase how the team can transform.