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Viatris, a worldwide pharmaceutical company, is seeking to create a new global key visual centred around the keywords TRUST, QUALITY, and REDUCED PRICE. This visual will be used in an extensive campaign across various channels, such as clinics and social media, with the goal of promoting the pricing benefits of their new pack of Viagra 100mg containing 4 tablets, which has an MRP of 1200, making the effective price of each tablet 300.
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