Viatris, the global pharmaceutical brand, approached us to create a video that would discuss the fact that ignoring pain can lead to major issues, making it important to address and treat. It can also be inconvenient, hindering day-to-day life. We were asked to create a video raising awareness about pain and encouraging people to take it seriously, with a focus on "No one should have to live with pain; you are the best person to do something about it."