Argitektur
Architectural rendering is a creation of 3D images of a proposed architectural design. It illustrates lifelike experience of how a space or a building will look before it is completely built.
Visualising reality before it is built.
We created a website catering to a large spectrum of target audience showcasing the projects achieved by the brand.
Problem
Argitektur is a multi-disciplinary architectural 3D visualization company, offering exterior visualization, interior designing, 3D floor plans, 3D virtual tours, and custom project designing. The client approached us to create a brand identity for Argitektur. The purpose of the brand identity was to inform other designers, and internal team what the style guide of Argitektur was, so as to maintain consistency while working on the brand.
Idea
We researched about the brand and understood what Argitektur is about and what it communicates. After research, we found out that the brand is about buildings and rendering, and keeping that in mind we thought about creating the logo. We recognized that the brand is sophisticated, elegant, and so the logo was professional, and the typo and fonts also adhered to a professional style. The brand identity was to be based on professionalism, and elegancy.
Solution
We researched about the brand, and as per the creative brief we created a logo which showcased Argitektur rendering, and after approval we also went ahead and created the entire brand identity for Argitektur – this included the font, colors, icons, design elements, images, guidelines to be followed etc. The brand book was appreciated by the client, and approved in the very first instance itself.
