Hetero Packaging Identity and Guidelines

Our team developed a packaging design inspired by Hetero's logo that perfectly captured the essence of the brand. Our efforts extended to developing distinctive therapeutic icons and colour schemes for each therapeutic area of the brand. We paid close attention to details such as fonts and master design elements, ensuring they met appropriate measurements to create a cohesive and visually appealing final product. We ensured that the design was unique and distinct, with a clear representation of the purpose of the business. To maintain consistency and clarity, we also created a comprehensive packaging guideline.

The packaging design and the guidelines we created clearly met the client's expectations. Our design effectively communicated the value of the product to its target audience, utilising visuals and messaging that resonated with consumers. By combining our expertise in design with a deep understanding of the client's objectives, we were able to create a packaging design and guidelines that truly showcased what the product had to offer.