Viatris, Inc. is an American global pharmaceutical and healthcare corporation headquartered in Canonsburg, Pennsylvania. The company has a broad portfolio of products that includes both generic and branded drugs, as well as biosimilars and over-the-counter medications.
Viatris is a global pharmaceutical and healthcare corporation that produces both generic and branded drugs, which are cost-effective alternatives to brand-name drugs, as well as biosimilars, which are highly like biologic drugs and can offer increased access to critical treatments. With a focus on improving patient access to high-quality medicines, Viatris approached our team with a specific request to create a compelling and informative video about cardiovascular disease tailored to the Singapore market.
Our team created a storyboard for the video script. To ensure the video was engaging and informative, we added a female voiceover and used a 2D animation style with light background music that resonated with the topic of cardiovascular disease. Given that the video was targeted towards the Singapore market, we decided to start with a map of Singapore that highlighted the statistical information about people dealing with cardiovascular diseases and the implications of diabetes in the region. To further engage the audience, we introduced a character named Madam Chen, who shared her personal story of dealing with cardiovascular disease. By presenting Madam Chen's experience in a relatable and empathetic way, we spread awareness of the condition through important facts and other information related to cardiovascular diseases, making it easier for viewers to understand and retain the key takeaways.
The video was a success in effectively communicating the key message about cardiovascular disease. The video managed to capture the attention of its intended audience through engaging and informative content. It effectively communicated the key facts and statistics about cardiovascular disease and explained the causes and risk factors associated with it.