Reparil Aktiv Packaging

Our idea was to incorporate visual elements that symbolise the concept of heat and energy, utilising a dynamic design featuring a human body in a running or energetic pose. The aim was to catch the consumer's attention and convey the active and revitalising properties of Reparil Aktiv that clearly convey the purpose, function, and benefits of it.

The resulting packaging identity for Reparil Aktiv received positive feedback from the client. The design effectively conveyed the intended message, making consumers recall the Reparil brand and clearly understand the difference between Reparil Gel N and Reparil Aktiv. The marketing outcome of the product was also achieved by generating increased sales.